The War of Media: It’s Impact on Viewers’ Mind


Mohammad Halili
Universitas Trunojoyo Madura 

Makalah ini dipresentasikan pada International Conference on Language, Literary and Cultural Studies (ICON LATERALS 2016), di Widyaloka Auditorium, Universitas Brawijaya, Jl. Veteran, Malang, October 29, 2016

Full Paper (download PDF): https://drive.google.com/file/d/1mO9TnjvNHPue_Ezq-Cueuwik6Fn18SHc/view?usp=sharing

Abstract:
Given that the news on media is not just the fact, but the product of individual or institutional interests, what they report is truly at “war”. The aim of this investigation is to shed light on the potential impacts of various media reportage towards the same event on the viewers’ perception through studying the presupposition, the background assumptions that might be caused, and political affiliation embedded on media language. This research was carried out by using a qualitative approach. The data was taken and selected from online videos presented by two distinctive sources of data: Metro TV and TV One. They basically tell us the uniquely financial record on Sumber Waras Hospital purchase by the Governor of Jakarat, Basuki Tjahaja Purnama (Ahok). The chosen data was subsequently scrutinized from pragmatics and critical discourse analysis (CDA) point views. The findings of the research demonstrate that the use of different adjectives indicates the Indonesian Corruption Eradication Commission’s investigation (KPK) is valid, shaping the public opinion that the purchase is procedural, as Metro TV reported. It is, however, irrelevant, based on the Audit Board of the Republic of Indonesia’s (BPK) financial report version, as TV One did. Any accounts of the news reportage can clue the media sides to whom/what they lean. 


Keywords: media language, presupposition, affiliation, public opinion
 

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